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| (Source: www.aboutmyrecovery,com) |
Noynoy, the Presidential Candidate
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| Photo By: Jonathan C. Tribiana (http://www.lightstalkers.org) |
After Cory Aquino’s burial, Mar
Roxas, who was also the LP president, announced his withdrawal from the
presidential race to give way to Noynoy. During this time, Aquino was still in
the process of discernment and asked for various consultations and advices
regarding calls for him to run as President of the Republic. Eventually, Noynoy
accepted the call for him to run for the presidency and tapped Roxas to be his
running mate, with his clean and non-corrupt image and the “Cory Magic” as his
political capital.
Months after announcing his
presidential bid and filing his certificate of candidacy, Noynoy Aquino banked
on his parents’ legacy, particularly the Cory Magic. Cory Magic has no definite
description. One news report in August 2009 described it as drawing “multitudes
who showered her (Cory Aquino) with cheers, confetti and even tears in a huge
outpouring of love and gratitude for the woman who led them in their fight to
win back their freedom.1” True enough, Noynoy was able to muster
this ‘Cory magic’ as he started his campaign to Malacanang. During the announcement
of Aquino’s bid at the historic Club Filipino, Cory loyalists and supporters
flocked the venue as if it was February 25, 1986 minus Cory and other EDSA
Revolt personalities. But as the official campaign period started in February
2010, one problem arose from the initial campaign strategy of Aquino: Cory
magic’s sustainability. If banking on this alone (without any media backup,
i.e. news reports/coverage) would have been his strategy, his survey ratings in
2010 would have steadily dropped and could have caused him the presidency. Even
members of the LP, back in 2010, “acknowledged… that the so-called ‘Cory Magic”
that catapulted Aquino as the favorite to win the presidential race may already
be wearing off.2” As a result, the LP campaign team came up with
another strategy that required media attention in order to pull off the
advocacy-cum-campaign strategy – the tagline “Kung walang corrupt, walang
mahirap.”
Anti-corruption stance: advocacy or strategy?
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| Aquino during a televised presidential 'debate' in DLSU-Taft. (Screen grab from ANC/abs-cbnnews.com). |
So now, as a result of Aquino’s need to keep his lead in the surveys against then presidential candidate Manny Villar, the LP team strengthened their anti-corruption stance (which did not seem to be their primary advocacy/strategy at first) to clean up the Aquino-Roxas campaign and came up with “Kung walang corrupt, walang mahirap.” It is true, up to some extent, that corruption causes poverty in this nation. But it’s sad that media framed it in favor of Aquino, who merely saw this view, at first, as a way to further his campaign after his mother’s magic became unsustainable.
Since then, journalists have
focused on to this great and noble advocacy pushed by Noynoy and his party.
During campaigns, he would refer to the horrors of the very corrupt Arroyo
years and contrasted himself from Arroyo and other candidates. By other
candidates, that refers to Senator Manny Villar, whom the Aquino camp accused
of allegedly being the secret candidate of Mrs. Arroyo and to whom the
orange-colored ‘CORRUPT’ in his slogan was alluded to.
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| (http://beta.taopo.org/isyu/11/11/2011/puro-corrupt-puro-mahirap) |
Villaroyo and the C-5 scandal
Manny Villar was Noynoy’s closest
rival during the early days of the campaign period. Both candidates were
topping (or at times, tied) in various surveys conducted by Social Weather
Stations (SWS) and PulseAsia. His numbers in the surveys started to dwindle
after the Aquino camp alleged that he is Arroyo’s ‘secret candidate’ and not administration
standard bearer Gibo Teodoro and for alleged corruption issues regarding the
C-5 Extension project. Although it was Jamby Madrigal who first exposed the C-5
issue in the Senate, the Aquino camp highlighted the issue in order to create a
huge contrast between Noynoy and Villar. Villar’s camp denied the allegation of
Villaroyo and even boasted that Villar “opened the
investigation on various cases against the president, like the NBN-ZTE
Broadband deal... His actions alone, prove that he is very independent and he
does not tolerate all the shenanigans of the Arroyo administration.3”
News organizations picked up the
issue and became the headline of every primetime newscast, editorial and banner
story of broadsheets and tabloids. The issue was all over. The media attention
was all on Villar. But he was put in bad light. The media attention on him and
his vast fortune and his alleged influence on the said road project benefited
Noynoy Aquino alone. It was a political stunt that the media portrayed to be
for the nation’s interest. Why was it a political stunt that the media had
wrongly bitten? It’s because after Noynoy assumed the presidency, he did not
pursue investigations about their allegations of Villar’s corruption/conflict
of interest in the C-5 project. Up to now, there’s no clear answer on what was
Villar’s participation and assuming that it was true, how much did he pocket.
It was this aspect of the campaign
where we can see how media reacted to certain issues and where they stood. Some
may have just thought that it is the right of the people to know about these ‘issues.’
But there are some who were like members of the media bureau of the Aquino
campaign. The latter was heavily alluded by some observers to ABS-CBN.
The ABS-CBN connection
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| (Source: ABS-CBN's Wikipedia page) |
Media and elections:
True colors show up
The best time to test the media institutions’ objectivity and
fairness is during election period. It is during this time when the mileage
provided by journalists towards a person or a certain issue is important and
critical. That mileage can be used either to inform the people of what they
deserve to know or to subjectively influence their mindsets to favor or contradict
a personality or an idea. Journalists in the Philippines should always be
reminded of the great power that they carry. With their words, they can make or
break a person and even the future of a nation. The 2010 elections may have
shown us what colors our journalists/media institutions have, but I still
believe that it can still change. The media can still be color-less. It can
still be transparent. And its bias is not for any politician/group, but solely
for their audience, the Filipino people.
Note: This article was written/published in this blog in fulfillment of course requirements in Journalism 101 class at the College of Mass Communication, UP Diliman.
References:
1
http://newsinfo.inquirer.net/inquirerheadlines/nation/view/
20090804218648/Cory-Aquino-magic-is-back
20090804218648/Cory-Aquino-magic-is-back
2 Fonbuena, C. (2010, Feb. 5). ‘Cory
magic’ wearing off on Noynoy? ABS-CBN
News.
http://www.abs-cbnnews.com/nation/02/03/10/cory-magic-wearing-noynoy
3 Lardizabal-Dado, N. (2010, March
28). Villarroyo,
black propaganda and negativehttp://www.abs-cbnnews.com/nation/02/03/10/cory-magic-wearing-noynoy
campaigning. http://www.thepoc.net/commentaries/5384-villarroyo-black-propaganda
-and-negative-campaigning.html
4 Sanchez, R. (2010, July 1). Maria Ressa: ‘We are not an Aquino station’. Manila Bulletin.
http://www.mb.com.ph/node/264654/maria-re
5 Sanchez, R. (2010, July 1). Maria Ressa: ‘We are not an Aquino station’. Manila Bulletin.
http://www.mb.com.ph/node/264654/maria-re






